Strategic Marketing Consultants

Sally C. Sandoe

Sally has been listening to what clients want and need in public relations programming for nearly 40 years and, in that time, has gained experience dealing with a full range of organizations, personalities, and projects. She’s most gratified and satisfied when she is able to take a client’s conversations – including hopes and dreams – and craft them into coherent, engaging copy that communicates effectively with the client’s target markets. The key to “engaging” copy – copy that succeeds in achieving client goals – often boils down to being able to translate the language of the client into the language of the target audience.

Sally has experience with almost every imaginable application of the written and spoken word, from post cards with a call to political action to fully produced slide presentations marketing upscale real estate and radio scripts, from simple news releases to elaborate brochures and corporate annual reports. She was a partner in a large, independent public relations firm in Minneapolis and in a small, two-person marketing communications firm in Estes Park.

She graduated a very long time ago from Carleton College in Northfield, Minnesota, with a degree in English Literature that has served her well in her chosen field.

Awards, Memberships & Community Service

Boulder Flatirons Rotary Club - Board Member, Literacy & Education chair, newsletter editor, Rotarian of the Year (2003-2004), Vocational Service Award (2004-2005)
District Rotary Centennial PR committee (2004-2005), Centennial calendar copywriter (2004-2005), District Governor’s Discretionary Award (2004-2005), District Rotary newsletter editor (2005-2006)
Meals on Wheels of Boulder – volunteer (2002-2004), staff marketing-events director & grant writer (2005)
Shakespeare Oratorio Society – producing director (2003-current), actor